One engine, eight solutions

Every query someone types into a search box is a small signal. It says what a person wants, in their own words, at the moment they want it. Most of the work in search-driven growth is about catching those signals early, answering them well and proving that the answer moved something.

We built ViralPoint around that loop.

VADENGINE: the engine at the centre

VADENGINE is our ad-tech engine. It is organised in four layers:

• Signal reads intent from live query streams — clustering, scoring and forecasting demand before it shows up as volume.
• Studio turns signal into content — text, images and motion — checked against brand knowledge and regulation models before anything leaves the engine.
• Flow distributes that content across channels and verifies every output against its source.
• Proof ties each output to the outcome it moved: exposure, ranking and lift.

ViralPoint Core: solutions derived from the engine

We do not ship the engine on its own. Each ViralPoint Core solution takes part of VADENGINE and shapes it for a specific job — ADOS, adport, ADCALL, CONVERTA, PDSTUDIO, toomuch, blfit and ADposle. Because they share one engine, they share what it learns.

Official partners: working on top of the ecosystem

Our official partners build their work on the ViralPoint ecosystem. They use the same engine and are held to the same standard of proof.

End to end

Around all of this sits a team that can take an idea the whole way: strategy, branding, planning, development, operations and publishing. One line, from the first idea to the final publish.

This is the first of our articles. We will use this space to write about the engine, the solutions and what we learn from running them.